Beautiful data visualization starts here - Google Data Studio

Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

Create unlimited Data Studio custom reports with full editing and sharing.

Google Data Studio marks the birth of a new era of how organizations consume, share, and use analytics data to drive insights and create even greater business value

Turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create custom reports with unlimited editing and sharing. All for free.

Google Data Studio will help you and your organization:

  • Put all your data to work. Easily access the data sources you need to understand your business and make better decisions.
  • Transform your data. Quickly transform raw data into easy-to-follow reports and dashboards — no code or queries required.
  • Build engaging reports and dashboards. Data Studio gives you the ability to create meaningful, shareable charts and graphs that bring your data to life.
  • Leverage teamwork that works. Work together quickly, from anywhere by sharing reports via Google Drive.

What is Google Data Studio?

One thing that’s cool about Data Studio is that you can pull in more than just Google Analytics data – you can even import Facebook data, as long as you put that information into a Google Sheet. (That’s right. Any reporting information you have on a Google Sheet can be pulled into Google Data Studio — and your beautiful reports!) If you can get your data into Google Sheets, it can show up in your reports.

The reports are also dynamic, so when there’s an update to the data source, the updated/new information automatically shows up on any reports that reference the source. Additionally, the reports are shareable, so you can grant people permission to view the reports and/or allow them to make changes.

Google Data Studio uses the same functionality as Google Docs and Google Sheets, so all you need to do is press the “Share” button to let your clients or other members of your team view or edit the reports.

How to Access Google Data Studio

To access Google Data Studio, visit and log in using your Google Analytics login information. Right now, if you’re using the free version of Google Analytics, you get a limited version of Data Studio. You can create up to five custom reports for free.

Google also provides you with a YouTube video that you can watch to get a quick overview of the tool, and it gives you a walk-through on how to connect your data sources and create your first report.

In the upper left-hand corner of the home page, you will see Reports and Data Sources. Reports lets you create reports and data visualizations. Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google AdWords and so forth.

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