Are you looking for website tracking features that go beyond what Google Analytics can do? New and established tools have dozens of features you won’t find in Google Analytics designed to fit a specific need, such as recognizing which businesses are visiting your site or monitoring brand mentions throughout the web. In this article, we look at top Google Analytics alternatives that either replace or complement the features offered by Google Analytics.
Every online marketer knows that analytics are crucial to understanding why your visitors behave the way they do. If you don’t closely monitor how users interact with your website, you won’t know how you can improve it. In the field of web analytics, Google Analytics reigns supreme. It’s free, widespread, and incredibly popular. But Google Analytics can also be hard to use, and a little invasive. You need to hand over mountains of data to one of the biggest corporations in the world. If you don’t like that Google has access to all your data and you need additional functionality, you can look for alternatives to Google Analytics.